Attracting targeted traffic. Like any links, crowd leads users to the site. But a link profile built solely on such links, no matter what they say, will not give as stable traffic as the same commercial links. But crowd better gets into the target audience and is converted into revenue, users are more confident in it and search engines are less hostile.

Increasing brand awareness and increasing customer loyalty. This is what we managed to say above: crowd marketing allows you to use all the advantages of live communication with the target audience. Competent work with links on forums and other thematic platforms increases sales, forms a circle of a loyal audience, helps in resolving reputation crises, etc.

"Warming up" a young site. After launch, each project falls into the so-called sandbox. How much time he will spend there, and with what result he will leave it - this largely depends on the SEO work that was carried out with the young site. Proper affixing of external crowdfunding links is an effective strategy for supporting a resource with zero reference mass. Unlike purchased anchor and non-anchor analogues, these links are safer: the probability of getting under the anti-link filter is very low. Thus, sites warmed up by crowds quickly leave the sandbox and already at the start they have the foundation that helps to actively build up the trust.

Minimize risks when using commercial links. Since crowd forms the most natural link mass and does not pose a serious danger with the so-called search algorithms, its role is indispensable as a stabilizing component. Dilution of such links with frankly commercial anchor and, to a lesser extent, anchor-less links allows you to set off their effect and be safe from possible filtering.

Thus, the role of crowds in the search engine promotion of sites is for the most part auxiliary. It is unable to completely replace commercial links, but it acts as a mechanism that enhances the effect of the whole link building and reduces the risks of applying anti-link filters. That is why we always pay special attention to crowdfunding, including it in the standard packages of seo services in Pakistan.

If you do not go into subtleties, all online sites with the possibility of open commenting are suitable for placing crowds. Partially, we listed them above - these are thematic forums, message boards, threads on social networks, question-answer services, directories, etc. But if we are talking about SEO, for search engines the value of an external link from a specific donor site has a different weight.

Practice shows that crowds posted on thematic forums with a more or less clean link profile are best quoted. We are talking about sites where moderation monitors the quality of links left and does not allow their forum to turn into a garbage dump. Placing on such resources is more difficult, because with a high degree of probability the link will be deleted by the moderators, but it is here that crowding will bring the most benefit to your site. Again, this is exclusively about SEO issues. Attracting direct traffic, increasing brand awareness or promoting a product is another story.

Question-answer services are another effective type of donor for hosting free crowdfunding links. When affixing links to such sites, the quality of your comment is of great importance. If you give a useful and detailed answer, having established yourself as an expert in a particular topic, the reader is most likely to follow the link to the site. Such a promotion strategy requires time and resources that you have to spend on writing really useful posts. If you simply post a comment in the thread like: "read the answer here", it is possible that such a link will only increase the failure rate and harm the behavioral factors of your site.

The placement of SEO-crowds in social networks is perhaps the most controversial issue. Linking to such sites is easier: they are less likely to be deleted by community moderators, there is a lot of user activity concentrated here and it's easy to find any target audience. But are such signals of real value to search engines? Everything is ambiguous here. From our own experience we can say that betting on social networks as the only option of a crowd strategy with a high degree of probability will not give the expected result. Social cues will not harm the site, as is the case with commercial links, but time and resources will be wasted.

This is a fairly common situation when, with a zero link profile, site owners first of all give up all their efforts to receive social signals. Instead, we would recommend focusing on the direct factors of SEO - internal optimization, analysis and improvement of behavioral factors, and the launch of advertising. As for the crowd, at the start it also has a place to be. But here the priority should be done not on quantity but on quality, and instead of dozens of links in social networks it is better to try to put a small number of links on thematic forums with a good link profile.

At the same time, social signals will not be superfluous within the framework of the global crowd strategy, when your project is well optimized from the inside and has a more or less well-established link profile. But as a completely independent tool, social crowding will not bring tangible benefits. Of course, it will temporarily increase direct traffic, increase brand awareness and perform other purely marketing functions, but with the so-called. SEO site does not get significant benefits.

The Subtleties of Using Crowds for Different Sites

Above we managed to briefly tell you what tasks search promotion solves crowds, now we would like to touch on more practical aspects of its application.

Comprehensive SEO is always working with links of different levels. For adult sites, anchor and non-anchor links, for all their potential danger, are the basis of external promotion. To dilute this potentially dangerous reference mass - use crowd. It sets off the effect of frankly commercial occurrences and makes the overall link profile more natural for search engines.

For adult sites, the link building scheme is optimal from the point of view of efficiency and safety, when for one placed anchor link there are five or six non-anchor structures affixed to different donor sites. This set is preferably diluted with three to four crowd links. With this approach, you will protect the site from Penguin and get the maximum benefit from external signals.

With young sites a slightly different situation. The first month after the launch, it is advisable to support the resource exclusively with crowd signals. In the future, you can gradually affix it with purchased non-anchor links that are placed on sites with a good link profile and entered without a frankly commercial context. And only for 4-5 months this external mass can be gradually begun to be diluted with anchor links.

Crowd Marketing Mechanics

As for the tactics of creating such links, there are also subtleties here. To begin with, the majority of crowds are non-profit in nature. Such links are not purchased directly, as is done with anchor or non-anchor links, but in any case you have to allocate a budget, or time, to work with them if you decide to affix them yourself.

One of the strategies for receiving crowds is to motivate the target audience to share links to your site. For example, you can organize a contest, one of the conditions of which will be the link to the resource page. Such crowd mechanics work well on social networks.

With forums, especially those that have not turned into link dumps, things are more complicated. Here, moderation fights for the cleanliness of its pages and removes most of the links. To prevent your comment from being considered spam, you must at least have a well-warmed account, write a lot of useful messages and not abuse the linking unnecessarily. In order to get the maximum benefit from the crowd, they try to place it in popular threads, which are often viewed by users and where lively discussions are held.